by Monisha Ravoori | Oct 1, 2021 | Outsourcing for Operational Excellence
For many companies, relying on their internal teams to handle the myriad tasks involved with ad operations just isn’t enough. Staff are tied up in their own work, too busy to effectively tackle the highly complex work involved with running modern-day ad campaigns. So... 
by Monisha Ravoori | Aug 24, 2021 | Digital Marketing, Outsourcing for Operational Excellence
Striking the right balance between sales growth, operational capacity, and what technologies to leverage to drive company growth is a challenge for every business leader. Having the right team is critical, and choosing the right partners to work with can make all the... 
by Monisha Ravoori | Jul 14, 2021 | Digital Marketing
The way we watch TV has changed significantly over the last decade. We now have many more options when it comes to catching up with our favorite shows, and the format of those shows has also changed considerably. One major change is the rise of connected TV or CTV.... 
by Monisha Ravoori | Jun 23, 2021 | Digital Marketing
It wasn’t so long ago that advertisers clamored for television spots, even though the data on their effectiveness was nothing close to that provided by digital advertising. However, sometime during the last five years, most of the TV sets in the United States became... 
by Monisha Ravoori | Apr 28, 2021 | Digital Marketing
As the habits of online users are constantly changing, incorporating an omnichannel campaign strategy can help you run a successful campaign. If you are a marketer, adding in such a strategy can create a seamless experience for your customers from start to finish.... 
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