9 Ad Targeting Strategies

9 Ad Targeting Strategies

Marketers and advertisers aim to reach consumers with the right message and at the right time. With targeted advertising or ad targeting strategies, advertisers can identify when and where an ad should be positioned to maximize ROI and keep costs down. It requires a...
DMEXCO @home: Our Key Takeaways

DMEXCO @home: Our Key Takeaways

I have nothing but admiration for the organizers of DMEXCO, the annual European marketing conference, and the Expo. What an amazing show it is in person, and what an action-packed show they had planned before they had to go digital—800 speakers, two major time zones...
What Will Replace Third Party Cookies?

What Will Replace Third Party Cookies?

Everyone in the ad tech industry is wildly looking for a way to replace third party cookies. Advertisers want proof, and publishers want attribution. We’ve grown dependent on data, which was easily available through third party cookies until consumers became...
An Invitation to Blinner

An Invitation to Blinner

Like every other business, MediaMint has been working remotely since the beginning of the pandemic. As an organization, we’ve taken a conservative stance, which means the health of our employees comes first. Thus, we are putting safety ahead of speed as we consider...
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