by Monisha Ravoori | Jan 11, 2021 | Digital Marketing
Social media is an effective tool for B2B companies and must be taken advantage of. However, some B2B companies are stuck in the rut of believing their customers are not on social, except LinkedIn. Because of this, these companies might create a lone Twitter account... 
by Monisha Ravoori | Dec 24, 2020 | Digital Marketing
Online shopping has advanced five years in the past three quarters. Next year it will advance even more. Consumers want convenience, and Amazon has unleashed many competitors with different takes on how to buy right from an ad. Remember “native advertising” from a few... 
by Monisha Ravoori | Dec 14, 2020 | Digital Marketing
The holidays are upon us and with them is a surge in online advertising. If you’re not an online advertising expert, the sheer volume of ads served during this time can be overwhelming. We know you want to scale, but doing it without sacrificing quality is key. You... 
by Monisha Ravoori | Dec 2, 2020 | Digital Marketing
Economic downturns that disrupt businesses are not uncommon. Taking advantage of these downturns to strengthen your business can help accelerate growth and increase market share during the recovery. One way to accomplish this is to incorporate automation and flexible... 
by Monisha Ravoori | Nov 14, 2020 | Digital Marketing
Although the economy as a whole might still be reeling from the effects of the COVID pandemic, this week’s IAB Brand Disruption Summit revealed that many consumer brands are doing remarkably well. Brands that appear to be “cleaning up” over the past six months include... 
by Monisha Ravoori | Nov 7, 2020 | Digital Marketing
One effect of the pandemic on marketing seems to be that marketers have moved on more quickly than consumers. A survey of 4,000 consumers and 700 global marketers across 7 global media markets reveals significant disconnects between how brand marketers see... 
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