by Monisha Ravoori | Nov 14, 2020 | Digital Marketing
Although the economy as a whole might still be reeling from the effects of the COVID pandemic, this week’s IAB Brand Disruption Summit revealed that many consumer brands are doing remarkably well. Brands that appear to be “cleaning up” over the past six months include... 
by Monisha Ravoori | Nov 7, 2020 | Digital Marketing
One effect of the pandemic on marketing seems to be that marketers have moved on more quickly than consumers. A survey of 4,000 consumers and 700 global marketers across 7 global media markets reveals significant disconnects between how brand marketers see... 
by Monisha Ravoori | Oct 30, 2020 | Digital Marketing
Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies of all shapes and sizes are also struggling to keep themselves afloat. To say that 2020 is a unique time... 
by Monisha Ravoori | Oct 23, 2020 | Digital Marketing
Digital advertising had an apocalyptic Q2 as many brands withdrew their advertising in the face of COVID-19. The truth is, most brand marketers did not really know what to say and decided it was better to withdraw their ad spend while they rethought their strategies... 
by Monisha Ravoori | Oct 23, 2020 | Digital Marketing
Marketers and advertisers aim to reach consumers with the right message and at the right time. With targeted advertising or ad targeting strategies, advertisers can identify when and where an ad should be positioned to maximize ROI and keep costs down. It requires a... 
by Monisha Ravoori | Oct 14, 2020 | Digital Marketing
There are real techniques involved in being good at B2B marketing, and it’s about time those of us who do it make it attractive like consumer marketing. Despite the vast amounts of money involved in enterprise sales, marketing to companies is still seen as the... 
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