by Monisha Ravoori | Dec 14, 2020 | Digital Marketing
The holidays are upon us and with them is a surge in online advertising. If you’re not an online advertising expert, the sheer volume of ads served during this time can be overwhelming. We know you want to scale, but doing it without sacrificing quality is key. You... 
by Monisha Ravoori | Dec 2, 2020 | Digital Marketing
Economic downturns that disrupt businesses are not uncommon. Taking advantage of these downturns to strengthen your business can help accelerate growth and increase market share during the recovery. One way to accomplish this is to incorporate automation and flexible... 
by Monisha Ravoori | Nov 14, 2020 | Digital Marketing
Although the economy as a whole might still be reeling from the effects of the COVID pandemic, this week’s IAB Brand Disruption Summit revealed that many consumer brands are doing remarkably well. Brands that appear to be “cleaning up” over the past six months include... 
by Monisha Ravoori | Nov 7, 2020 | Digital Marketing
One effect of the pandemic on marketing seems to be that marketers have moved on more quickly than consumers. A survey of 4,000 consumers and 700 global marketers across 7 global media markets reveals significant disconnects between how brand marketers see... 
by Monisha Ravoori | Oct 30, 2020 | Digital Marketing
Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies of all shapes and sizes are also struggling to keep themselves afloat. To say that 2020 is a unique time... 
by Monisha Ravoori | Oct 23, 2020 | Digital Marketing
Digital advertising had an apocalyptic Q2 as many brands withdrew their advertising in the face of COVID-19. The truth is, most brand marketers did not really know what to say and decided it was better to withdraw their ad spend while they rethought their strategies... 
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